SBF team visits DG, Broadcasting Service of Ekiti State

SBF team visits Mr. Lere Olayinka, Director General, Broadcasting Service of Ekiti State seeking for partnership of mass media in promoting adolescents sexual and reproductive health and rights in Ekiti communities.

At the meeting, SBF coordinator, Mr Dayo Ayeni emphasised the roles of TV and Radio station to young people, as to accurately and constantly inform and educate the public on adolescents challenges, needs and programmes and to attach importance to news events and activities in relation to the health of young people in the state.

The mass media can help to encourage healthier norms in the society by;

  • Make available and promote government polices concerning the health of adolescents in Ekiti State.
  • Accurately and constantly inform and educate the public on adolescents challenges, needs and programmes.
  • Attach importance to news events and activities in relation to the health of young people.
  • Join other stakeholders advocating for effective implementation of adolescent- and youth-related policies.
  • Address parents with accurate information and guidance on talking with their adolescent children about sexuality and relationships.
  • Promote decent adolescent behaviour by showcasing youth success stories.
    Provide air time and newspaper spaces for reports, spot announcements and jingles related to sexuality education for young people, at a low cost or free of charge.
  • Strike a balance between the social responsibility of the media and financial expectation from adverts